Keywords and Infringement of Trademark in Cyberspace

Abstract

In this digital age trademark protection has become increasingly difficult from past couple of years because of introduction of advanced technology which makes company’s marks more challenging to protect in this environment, which also happens due to the broadening use of the internet and social media platforms. While, this creates a much more challenging conditions faces by the various business identifiers as many disputes were arising in this field. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be diluted if another company began using a similar mark to refer to breakfast cereals or spark plugs.