A Study of Social Media Impact on Consumer Behavior

Abstract

Social media has recently changed how people interact, communicate, and make judgments about purchases. The main conclusions and critical learnings from the relevant study are highlighted in this overview. Social media platforms have given users access to a wealth of information and the ability to connect with people across the world. Consumers can now easily engage with brands, read product reviews, and seek recommendations from their social network, influencing their purchasing decisions. Social media facilitates direct communication between brands and consumers. Social media has revolutionized consumer behavior by offering increased connectivity, personalized experiences, and access to vast amounts of information. It has altered how customers discover, investigate, and interact with companies, which has an effect on their purchase choices. Businesses must comprehend how social media affects customer behavior if they want to create efficient marketing plans and interact with their target market in the digital era. This study aims to better understand how social media influences consumer behavior.