The Form and Content of Advertisement in Cameroon: Does Regulation Really Matters?
Keywords:
Advertising, advertisement, form, content, regulation, national advertising commission (NAC)Abstract
This study provides a comprehensive understanding of what constitutes the form and content of advertisement in Cameroon. The aim of the study has been to examine the extent to which the form and content of advertisement in Cameroon are protected by the law. The paper makes use of the doctrinal methodology. Our findings show that though the exists a regulatory framework in this domain, it has failed to adequately protect the form and content of advertisement. We recommend that some of provisions of the 2006 advertisement law which is the main legal text in this domain be amended to suits present day advertisement laws.
References
1. Projeto C., (2009), Why Advertising Is Bad for Children,3rd Ed, Waldemar Setzer, P.4.
2. Article 3 (9) of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
3. Article 15 of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
4. Ibid, Article 16.
5. Ibid, Article 17.
6. Article 23 (1) & (2) of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
7. Article 24 of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
8. Ibid, Article 25.
9. Ibid, Article 26.
10. Article 27 of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
11. Ibid, Article 28.
12. Nkiendem, F., et al, (2017), ‘‘Advertising Decision Making in Cameroon as A Cultural Framework’’, International Journal of Business and Management Review, Vol.5, No.3, PP.1-22.
13. Article 30 of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
14. Ibid, Article 31.
15. Ibid, Article 31.
16. Ibid, Article 39(1).
17. Ibid, Article 40(2).
18. Ibid, Article 41& 42.
19. International Chambers of Commerce, The benefits of advertising self -regulation in ensuring responsible and complaints advertising, PP.2-3.
20. Article 45(1) of Law N° 2006/018 of December 29, 2006, governing Advertising in Cameroon.
21. Press release No. 031b/MINCOM/SG/DMPP/SDDDRP.
22. Imprisonment from five to ten years’ imprisonment, and a fine of 500,000 (3) to 10,000,000 francs, or by only one of these two penalties.
23. Section 91 of the Cameroonian Penal.
24. Section 265 of the Penal Code.
