Recent Development in Market Expansion Strategies of Haldiram's-A Case Study

Abstract

This paper discusses the marketing strategies used by Haldiram to increase its market share in supermarkets. It also looks at how they have changed their offerings over time, such as introducing Agra paith, Panjeere laddu and oat market. The research conducted provides insights into what works best for this company when it comes to increasing sales and gaining more customers. These findings can be applied practically by other companies looking to grow their own marketshare or expand product lines in a competitive environment with many options available.