Abuse of Dominance in Digital Markets: An Analytical Study of the Competition Commission of India’s Approach
Keywords:
Competition Law, Abuse of Dominance, Digital Markets, Competition Commission of India (CCI), Effects-Based Analysis, Data Dominance, Platform RegulationAbstract
The speedy expansion of India’s digital market has raised many concerns about the adequacy of competition law to deal with the abuse of dominance by large digital platforms. Traditional law, which used to deal with the abuse of dominance that lies under Section 4 of the Competition Act, 2002 , developed for conventional markets, often struggles to account for the distinctive features of digital markets, including network effects, data accumulation, multi-sided platforms, and non-price competition. This paper helps us examine how the Competition Commission of India (CCI) has explained and applied rules and regulations to prohibit abuse of dominance in the digital market. By analyzing the recent cases and decisions of CCI regarding major digital
platforms, supported by a comparative analysis of global competition regimes, the study evaluates whether the CCI has effectively transitioned from a formalistic approach toward an effects-based analytical framework. The paper research helps us find that although the CCI has increasingly recognized the rapid rise in data-driven market power and user dependence, its
use of effects-based reasoning is still inadequate and uneven. In particular, the absence of clearly articulated standards for assessing data dominance and non-price consumer harm has resulted inuneven enforcement and regulatory uncertainty. The paper helps us understand that a more reasonable, transparent, and evidence-based framework is required by CCI, supported by targeted regulatory guidance, to ensure effective ways to control the abusive conduct of big companies in India’s digital markets while promoting innovation and consumer welfare.
References
Competition Act 2002, s 4.
F Maria Lancieri and P Sakowski, Competition in Digital Markets: A Review of Expert Reports (Stigler Center Working Paper, 2021)
P Ibáñez Colomo, ‘The Effects-Based Approach to Abuse of Dominance’ (2014) Journal of Competition Law & Economics.
International Chamber of Commerce, Global Report on Antitrust Enforcement in the Digital Economy (2023).
R Kaur, ‘Barriers to entry, platform neutrality, and algorithmic collusion…’ The Indian Express (21 May 2024).
OECD, The Intersection Between Competition and Data Privacy (2024).
Competition Act 2002, ss 4, 18, 19.
Competition Act 2002, s 4 Explanation (a).
G Plaha, ‘Market Dominance: The Inadequacy of Section 4 of the Competition Act, 2002’ IndiaCorpLaw (2018).
E Calvano and M Polo, ‘Market Power, Competition & Innovation within Digital Markets: A Survey’.
MG Goloventchik and GG Goloventchik, ‘Features of Digital Markets Functioning’ (2020).
NLIU CBCL, ‘AI’s Market Dominance: Built on Data, Driven by Control’ (2025).
Lancieri and Sakowski (n A2).
‘Non-Price Parameters of Competition and Their Influence in Zero-Price Digital Markets’ (2025) Indian Journal of Integrated Research in Law.
Competition Act 2002, ss 2(r), 2(s), 19(4)–(7).
Competition Commission of India, Market Study on E-commerce in India (January 2020).
self-preferencing doctrine source
Google Inc v Competition Commission of India Case Nos 07 & 30 of 2012, CCI Order (2018).
Android Mobile Device Ecosystem Case No 39 of 2018, CCI Order (2022).
Android Mobile Device Ecosystem Case No 39 of 2018, CCI Order (2022).
Delhi Vyapar Mahasangh v Amazon Seller Services Pvt Ltd & Ors Case No 40 of 2019, CCI.
G Plaha, ‘Market Dominance: The Inadequacy of Section 4…’ India Corp Law (2018).
Updated Terms of Service and Privacy Policy for WhatsApp Users Suo Moto Case No 01 of 2021, CCI
OECD, The Intersection Between Competition and Data Privacy (2024).
Unpacking CCI’s Anti-Trust Order Against WhatsApp and Meta’ Mondaq (2025)
Evaluating Market Power in the Digital Era (Legal Service India, 2025)
Article 102 Treaty on the Functioning of the European Union.
MetaLegal, Competition Law Enforcement: Challenges Faced by the CCI (2026).
International Chamber of Commerce, Global Report on Antitrust Enforcement in the Digital Economy (2023).
MetaLegal, Competition Law Enforcement: Challenges Faced by the CCI (2026).
Regulation (EU) 2022/1925 (Digital Markets Act).
Transparent Guidelines on Data Dominance
Digital Markets Act (DMA)
ICC Digital Enforcement Report
ICC global enforcement report
A Pandey, ‘Digital Services, Competition Law and Consumer Protection in the Tech Economy’ (2025) Legal Research & Analysis



