Sustainability and Environmental Responsibility and Marketing Strategies in Green Economy
Keywords:
Green economy, sustainability, environment, market strategies, productsAbstract
The Green Economy, which is supposed to bridge the gap between economic growth and ecological protection, is heavily focused on sustainability and environmental responsibility. To reduce costs, companies adopt more sustainable practices with less environmental impact (usually better resource efficiency, reduction of wastes and the use renewable energies). All of these initiatives help maintain the surrounding environment, but they also align with a large consumer trend toward eco conscious
products and services. Marketing strategies have an important place in this regard. Green marketing promotes the environmental benefits of products and services, it boasts its advantages in term of sustainability like lesser carbon emission reduction or recycled materials. The most important part has to be transparency at all levels, for a company should honestly communicate what they are doing in the name of sustainability if you want people to believe it and your credibility hang on. The labels, like Fair Trade or Energy Star certifications that endorse green products have proven very effective in helping shoppers verify authenticity of such claims.
References
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