Impact of Social Media on Individual’s Right to Privacy
Keywords:
Social media, right to privacy, Personal data, Data breach, Digital privacy, Fundamental rightsAbstract
This research paper explores the impact of social media on an individual's right to privacy in the digital era. With the rapid rise of social media platforms driven by sophisticated algorithms and artificial intelligence (AI), privacy concerns have intensified, as vast amounts of personal information are shared online, often without adequate safeguards. Primary issues include the collection of user data without explicit consent, lack of transparency in privacy policies, and the commercial use of personal information for targeted advertising, which compromises users’ confidentiality. This study examines how social media activities infringe upon users' privacy rights, especially under the legal frameworks in India, analysing relevant laws and cases. A survey conducted among 100 individuals provides insights into public awareness of privacy risks.
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