https://lawjournals.celnet.in/index.php/njrel/issue/feed 2025-05-15T06:07:59+00:00 Mr. Gagan Kumar (Associate Editor) [email protected] Open Journal Systems <p>National Journal of Real estate law involves anything dealing with real property (land). These laws are designed to determine who owns land and the buildings on it, who has a right to possess and use land or buildings, the sale and purchase of real property, landlord and tenant issues, the development of real property, and compliance with local, state, or national regulations affecting the use of real property. An attorney practising real estate law may focus on contractual issues by drafting and reviewing contracts; some real estate attorneys may be more focused on litigation issues, such as determining the ownership of land in court, challenging or enforcing easements, seeking to allow the specific development of property, or trying to prevent or alter a planned development of real property. In addition, an attorney practicing real estate law may focus on a specific type of real estate law or a related area of law, such as oil and gas or natural resources law.</p> https://lawjournals.celnet.in/index.php/njrel/article/view/1836 2025-05-15T05:50:29+00:00 Piyush Tiwari [email protected] T.S. Sidana [email protected]

<p>This study critically examines fractional ownership in India’s real estate market, an innovative model enabling multiple investors to jointly own high-value properties. As urbanization accelerates and property prices rise, fractional ownership offers an accessible investment alternative, addressing financial barriers while providing opportunities for portfolio diversification. The research employs a multi-method approach, integrating secondary studies, case analyses, surveys, and expert insights to explore its benefits, challenges, and comparison with other real estate investment options. Findings reveal moderate awareness among Indian investors, with younger generations increasingly drawn to fractional ownership for its affordability and accessibility. Key advantages include shared financial responsibility, diversification, and access to premium properties. However, challenges persist,<br>including regulatory complexities, liquidity constraints, and potential disputes among co-owners. SEBI’s evolving guidelines, aimed at increasing transparency and investor protection, are reshaping the fractional ownership landscape, pushing platforms to align with REIT-like structures. The study also contrasts fractional ownership with Real Estate Investment Trusts (REITs) and other alternatives, highlighting differences in liquidity, ease of capital investment, and operational structures. Global practices, particularly in the USA, Europe, and Japan, provide insights into potential pathways for India to enhance its regulatory framework and market efficiency. By addressing gaps in the literature particularly around regulatory challenges under RERA and the lack of comprehensive global comparisons this study offers actionable insights for investors, developers, and policymakers. Fractional ownership has the potential to democratize real estate investment in India, but its sustainable growth requires addressing regulatory hurdles, improving liquidity, and enhancing investor education.</p>

2025-05-15T00:00:00+00:00 Copyright (c) 2025 National Journal of Real Estate Law https://lawjournals.celnet.in/index.php/njrel/article/view/1837 2025-05-15T06:07:59+00:00 Ratan Kumar Patra [email protected] Y. Soma Shekhar Patro [email protected]

<p>This study investigates how an effective lead management process improves sales and marketing performance in the Indian real estate sector. Using a qualitative case study approach, the research combines theoretical models with real-world practices to map the buyer’s transition from a suspect to a confirmed customer. Interviews with former managers and a review of the company's internal marketing system provided the primary data. The study evaluates the Unitech Marketing Web Interface, a web-based SAP CRM platform, and its role in managing real estate leads. Results show that a structured and technology-driven lead management system increases operational efficiency, supports real-time decision-making, and improves the ability to engage with potential customers at every stage of the sales funnel. The research highlights the importance of not only managing initial inquiries but<br>also focusing on lead nurturing and maintaining strong customer relationships after the sale. The findings suggest that real estate companies can achieve stronger sales outcomes by adopting standardized lead management practices, investing in CRM technologies, improving customer engagement strategies, and building systematic after-sales service processes. The study also<br>recommends expanding research across different companies to develop a broader understanding of effective lead management in real estate.</p>

2025-05-15T00:00:00+00:00 Copyright (c) 2025 National Journal of Real Estate Law