Emerging Role of Media in Elections (In context to India)

Abstract

With developing times, media is often recognized as the fourth pillar of government in many countries along with the Legislature, Judiciary and Executive. The world is evolving into a Global Village and media is actively playing its role. Information from around the globe is now just a few clicks away.

A human is a social being and likes to be connected, to be well known, and to be respected by others. Everyday choices of people are heavily influenced by the opinion of others around them. In such an environment, media plays the role of a messenger, spreading information worldwide, making people aware and making an influence on their decision-making process.

This paper explores the active role media plays in Elections. As the role of media is a very important one in elections, there are various instances of malpractices which occur through media. This paper critically analyses and discusses about such scandals which have taken place in the past and which may pose a threat in future elections.

This paper also briefly discusses the Freedom of Press and the Limitations on Freedom of Press. The paper concludes with analysis of both authors on the present and developing role of media and their suggestions.